Sotokoto is a popular Japanese lifestyle magazine that offers tips on leading a comfortable and fashionable life to those who follow the “Lifestyle Of Health And Sustainability” (LOHAS). The goal of this lifestyle is balancing the coexistence of individual comfort with the sustainability of the entire society.
The target readers of Sotokoto are people who are city-dwellers, respecting the positive aspects of traditional culture while also seeking enrichment through a modern lifestyle of health and sustainability. It is also an in-flight magazine of Japanese Airlines.
We are pleased to represent one such model lifestyle here in Portland. Mark Lakeman’s community activism and work with the City Repair Project are examples of reviving traditional values through reclaiming the public commons in our contemporary urban grid.